How the Stimulus Can Help Your Business

Time will tell if the newly passed economic stimulus package and the components related to the real estate industry will have a positive impact on the housing market in the country, says Wendy Forsythe, vice president of broker services at the Better Homes and Gardens Real Estate franchise network.

She believes that real estate professionals across the U.S. can affect the ultimate outcome of this government initiative. Forsythe offers three ways that real estate salespeople can take advantage of the housing stimulus plan.

1. Become an expert on every element of the plan as it relates to the housing market in general and my market specifically. Have information on your Web site. Blog about it. Become the go to person for the local media. (Learn about the impact of the stimulus package at REALTOR.org)

2. Personally pick up the telephone and call all past clients, perspective clients, friends, family, and acquaintances.Make it a mission to talk to every single person you know about the housing stimulus package and its effects on each and every one of them. Consider it your responsibility as a real estate professional to educate them on the elements, how they could potentially use some of the incentives to their advantage and generally answer any questions they have.

3. Reach out to people you don’t know by offering free information seminars in your market. Consider partnering up with a related professional in your market to host these, but you should be front and center meeting people and educating them on the housing stimulus package and your local market area.

Source: bhrealestateblog.com, Wendy Forsythe (02/23/2009)

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